Dang it all. There's another rule I don't follow. Now I know we're to follow the Golden Light rule, The Rule of Thirds and many other rules. Dang it, I only follow 1 rule intentionally.
That there rule is that I don't follow them rules. Of course I even break that one and I set it for myself.....
So...... In the olde daze, it was thought that the most photogenic light was early morning before 1000 and after around 1400. See ya got that early Kodachrome light in the AM and the Ektachrome light in the PM.
I was a young shooter and believed everything anyone told me so, I'd eat a long brunch and not make images between 1000-1400. It was afterall a known fact that the light in that time period sucked.
So I got to thinking.... hmmm I thought..... There's a lot of wasted light happening and I'm not ungrateful so I'm gonna make images even in the wAsteland of High Noon.
I stood proud, Leica in hand facing the world while every knowledgeable shooter looked at me as if I were a fool.
I made images during the off time.
I thought that Mother Light put the light on the subject for a reason.
It would be a dishonor to not show her due respect.
To make a long story short.... If the lights there, use it...
If not, boost yer ISO or use flash....
What counts is your images, not the rules that bind you to not making them....