Despite, or rather because of , going all the way back to C/PM and really early UNIX,I am a Mac User today (at least personally). Who what it who conceived the Fuji WiFi Interface? This was not conceived in a rose petal covered divan........ more live a quick knee trembler up some side strreet of the Ginza......... It is AWFUL, REPETATIVE, COUNTER INTUATIVE and just moves jpgs? Apart from the observation that this is what Bluetooth was created for (Yes I know file transfer under Bluetooth in IOS 7 is not easy) but well designed workflows are never easy to put together. Assuming that WiFi is what we have to deal with (anyone thought of using a dongle off the usb port or even HDMI (it supports ethernet and serial streams)...... Why can somebody not simply design a simple interface to select pictures and transfer them. (If you wanted to be really clever you could run the transfer via Drop Box) or give the option for deferred transfer when reaching home/studio etc. It has been done before, there are enough solutions for canon.......... The problem (I think) is that Fuji is in a smartphone/facebook focussed rut. An app that lets you easily move and share your latest happy snaps is one thing, but the X-System is not aimed at the happy snaps demographic? The difference between Good Software and Bad Software is usually product/project management. These apps smell of letting the code kiddies create the product......... Anyone who has ever done this stuff to pay the mortgage knows what a recipe or disaster that is? In Photographic terms, it would be giving you techie friend a top of the line superzoom (Sony HS10??) or RX IIM etc and say here go and shoot my wedding, I don't need a wedding photographer........... The only consolation, is that being Fuji they will eventually get it right...... Since it will be a while till they get a second cardslot in the camera, and API would be nice because there are plenty of small Wifi/Flash lashups (plus Raspberry Pie Solutions), that could synch your card in the camera to another device in your pocket in the background....... Here Endeth the Rant!!!