I've seen the Fuji X100 twice on TV here in the US. The X100 shows up on an AT&T commercial, where this artsy looking bloke uses the X100, and then has the camera next to him on a table top, while he's doing his artsy stuff. Yesterday, the Fuji X100 showed up as a prop in the Travel Channel show "Mysteries at the Museum." The Fuji X100 was used by the actor who was taking photographs of a crime scene. The funny thing is that the scene being recreated in the TV show was for a crime that took place in 1959. So I am guessing that the producers of the show were too lazy to go find a real circa 1959 camera, and figured that the X100 was "retro" enough. The production of Mysteries at the Museum, and other Travel Channel shows must be either low budget, or they just don't pay attention to historical accuracy. On a different episode, American soldiers in World War 1 were portrayed wearing German World War 2 stormtrooper helmets.