Definitely a different audience for the newly announced COOLPIX A. For those with a "Point and Shoot" ethos but APS-C envy. Doesn't seem like a huge market segment to me, but perhaps I'm wrong. The X100 and X100s will run-around the Nikon with their better controls, built-in OVF, and their wide-angle lens attachment option. Anyone see something in the COOLPIX A that I'm missing?